How to Decide if Business Travel Is Worth it Right Now

Time

When the time it takes to decide whether to go on the business trip is longer than the trip itself…

That was me last week, weighing rising Covid cases and multiple exposures with the real need to network, build brand awareness, and raise funding for a startup. I consulted friends, family, doctors, and authorities in data, public health, even aviation and the economy. The decision-making process was arduous and tortuous, and I still don’t know if I did the right thing. But I’m sharing the journey here because I emerged with a framework that hopefully will make this choice easier—or at least less time-consuming—in the future.

Since getting vaccinated, I have been traveling regularly for work, to see family, and to go on vacation. During recent Covid surges, namely Delta last spring and Omicron this past winter, the decision-making was out of my hands, as events I was scheduled to attend were canceled or rescheduled. I just hunkered down and rode out the waves.

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